CEO / Business Misfit

Is Sex Appeal Enough? or Should Marketing Focus on Conversion Results?

Posted by Dale Berkebile | May 17, 2018 | Marketing |

Marketing is all about getting your name, brand, or product in front of someone. Many use...

Posted by Dale Berkebile | May 7, 2018 | Mindset |

Success is a highly personal thing. We all have our own definition of what success is and how to...

Posted by Dale Berkebile | May 4, 2018 | Mindset |

Are you open-minded enough to read this article? It is going to challenge you to think… and maybe...

Posted by Dale Berkebile | Apr 25, 2018 | Mindset, Strategy |

I am currently reading The Dip by Seth Godin. I have had this book on my shelf for years. I...

Posted by Dale Berkebile | Apr 18, 2018 | Operations, Mindset |

Starbucks is taking on the tough topic of bias and racism. In the wake of the recent...